Малой кровью. Маркетинг без маркетолога для малого бизнеса. Софья Сергеевна Панасенко
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СКАЧАТЬ name="notes">

      Примечания

      1

      *ключевые показатели эффективности деятельности.

      2

      *определение назначения продукта / услуги / бренда, его/их аудитории и воспринимаемой ценности.

      3

      *система ценностей и характеристик бренда, помогающая ему занять свое место на рынке. Важнейший документ, включающий визуальные и вербальные элементы бренда, описание миссии и задач, стратегии развития, особенностей продвижения и тд.

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