Название: Collecting Muscle Car Model Kits
Автор: Tim Boyd
Издательство: Ingram
Жанр: Автомобили и ПДД
isbn: 9781613254851
isbn:
MPC’s 1966 GTO hardtop and convertible annual kits (both: Wave 1/***), were brilliantly merchandised as kits and also showed a strong connection between the kitmaker in Mount Clemens and the Pontiac braintrust located 25 miles west-northwest in another Detroit suburb. Note the use of the GeeTO Tiger marketing theme, while the kits also promoted “detailed instructions on building an actual full-scale GTO B/Stocker.”
Revell’s 1966 GTO kit (Wave 3/*) was engineered and released in 1998, and it is a fine example of what I call Wave 3 of model car kit development. It has seen multiple kit versions including those shown here. (The drag racing themed kits are factory stock except for the Hurst five-spoke mags.)
As 1967 dawned, the GTO faced several new challenges: 389 and Pontiac’s legendary tri-power options were gone, and the Tiger merchandising theme was history, both credited to decisions from the GM executive suite in downtown Detroit. Not only that, but the GTO’s competitors were growing savvy about the development and marketing of their own supercars. Mild body changes (primarily added chrome on the lower body sides) and a new 400-ci version of Pontiac’s V-8 were the main changes for 1967. Equally important, a new marketing campaign was developed: The Great One.
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