1971 Plymouth 'Cuda. Ola Nilsson
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Название: 1971 Plymouth 'Cuda

Автор: Ola Nilsson

Издательство: Ingram

Жанр: Автомобили и ПДД

Серия:

isbn: 9781613253809

isbn:

СКАЧАТЬ covered with jute padding bonded to the underside of the carpet that also included a layer of polyethylene used as a moisture barrier between the jute and carpet

      • Door, quarter panels, and wheel housings sprayed with a heavy undercoating of mastic sound-deadener

      • Rear roof pillars with dry felt pads in the pillars

      • Single-ply insulation board between the passenger compartment and the trunk

      • Asphalt-impregnated pad forms sound and insulation barrier between gas tank and underbody

      • Hood and trunk lid inner and outer steel panels bonded together with adhesive sound-deadener, which made them sturdier and prevented drumming

      • Package shelf insulation, a 1/10-inch-thick dry felt pad

      • Optional fiberglass hood silence pad aspart of the undercoating package

      • Half-inch-thick fiber insulation blanket cemented to the underside of the roof

      • Dash and cowl panels with a multi-layer blanket comprised of fiberglass, asphalt-impregnated felt pad, and hardboard cover that reduced noise and engine heat.

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      Government regulation stated that each purchaser of a new car must receive certain performance information about that car. The 'Cuda contains this Consumer Information document in the same plastic container with the owner’s manual.

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      Early-build cars were still using some of the 1970 model assembly line items. These parts needed to be used for several reasons, but the primary reason was because the inventory had to be depleted before new stock could be ordered. Late-build cars also used the 1972 model year–items. These items are seldom noticed and often restored incorrectly. I have seen many of these unusual items on factory-built cars.

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      The inner fender on the passenger side was installed without the recess for the vapor recovery line. Until mid-September 1970, the assembly worker drilled the mounting bracket holes wherever it lined up. The SHAKER hood came without underframe crumple zones (until mid-November 1970). And, until late September 1970, the center console had the rear seat belt holder instead of the rear ashtray.

This 'Cuda340 convertible...

       This 'Cuda340 convertible shows graceful lines with the top down. Glacial Blue Metallic paint code GB2 exterior color was applied to 2.6 percent of the U.S.–specification production cars. These handsome 14-inch Road Wheels originally came with F70 × 14 tires with Raised White Letters (RWL). (Eric Andersen Photo)

      The standard instrument cluster speedometer continued to use the previous year’s font with the MPH or KPH displayed just above the odometer, with the numbers displayed on the inside of the arc that the needle traveled. A second speedometer began integration in mid-September 1970 that used a different font. It had no letters above the odometer and the numbers were displayed on the outside of the arc.

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      Late in the production year, the driver-side inner fender was changed to accommodate a battery hold-down strap. This protruding bulge began to appear near the battery tray, but without the inevitable nut plate welded in for the next-year model (starting second week in June 1971).

The consumer Information...

       The consumer Information document was provided to the first purchaser as mandated by federal law. Each new vehicle received safety information on stopping distance, which included the distance if the optional power brakes’ booster failed.

       CHAPTER 3

       MARKETING AND PROMOTION

A very early-build...

       A very early-build factory test car, this 1971 'Cuda340 has all of the eye appeal that most enthusiasts admire Rallye Red paint code FE5, vinyl top, Sport Stripe, SHAKER hood, Elastomeric bumper, Road Lamps, dual painted mirrors, and luggage rack. (Dodge, Plymouth and the AMC design are registered trademarks of FCA US LLC)

      Chrysler-Plymouth used many sales techniques to market and promote the new 'Cuda. Factory literature, sales brochures, dealer promotional items, and magazine articless all did a fantastic job of assisting in selling the new model. The hot rod culture was running wild and Plymouth was right in the middle of it: Winning on Sunday and selling on Monday.

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      Plymouth competed with the Chevrolet Camaro and the Ford Mustang for its share of the pony car market. Although the advertising dollars were not as plentiful as the other two larger corporations, Plymouth hit several home runs with promotional literature and a clever film strip comparing the 'Cuda to the Mustang. All three companies advertised in popular automotive magazines. Plymouth curtailed its advertising in the broad range of magazines from the previous year. The other two companies ran more ads and fought harder to promote their brands.

      One of the most memorable Chrysler-Plymouth advertisements spoke volumes about how the 'Cuda was presented to the potential customer. The Rapid Transit System was Chrysler’s performance club, which included Plymouth’s pony car. It was presented as a sporty, sleek, powerful, muscular race-bred new car at the Motor City Dragway; it was the perfect advertisement. The ad presented two virtually identical 'Cuda hardtops in the second-year production paint color EV2 Tor-Red with black vinyl top and black leather interior. Showing a variety of desirable options, the public become enamored with the new styling.

Imagine that this...

       Imagine that this was the very first image that you saw of the new-for-1971 'Cuda. This was one of the most recognizable ads during fall 1970. (Dodge, Plymouth and the AMC design are registered trademarks of FCA US LLC)

The Rapid Transit...

       The Rapid Transit System. Coming through. Sassy Grass Green paint code FJ6 was an extra-cost color СКАЧАТЬ