Брендинг территорий. Лучшие мировые практики. Кейт Динни
Чтение книги онлайн.

Читать онлайн книгу Брендинг территорий. Лучшие мировые практики - Кейт Динни страница 13

СКАЧАТЬ PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

      Примечания

      1

      В 2012 году численность населения Земли составила 7 млрд человек. Прим. ред.

      2

      Стейкхолдеры – различные заинтересованные лица, для нужд которых адаптируются процедуры управления проектами. Прим. ред.

      3

      Издана на русском языке: Аакер Д., Йохимштайлер Э. Бренд-лидерство: новая концепция. М.: Гребенников, 2003. Прим. ред.

      4

      Издана на русском языке: Котлер Ф., Асплунд К., Рейн И. Маркетинг мест. Привлечение инвестиций, предприятий, жителей и туристов в города, коммуны, регионы и страны Европы. СПб.: Стокгольмская школа экономики в Санкт-Петербурге, 2005. Прим. ред.

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 СКАЧАТЬ