Secrets to a Successful Startup. Trevor Blake

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      Praise for Secrets to a Successful Startup

      “I wish I’d had this book when I started my own business twenty years ago! Trevor Blake walks you through every stage of the process of launching and running a viable business. He writes in an easy-to-understand style, avoids jargon, and has a track record of success in business. What more could you ask for? If you want to start your own business and need a road map for success, read this book and follow its wise counsel.”

      — Bruce Weinstein, PhD, The Ethics Guy^®, author of Ethical Intelligence: Five Principles for Untangling Your Toughest Problems at Work and Beyond and The Good Ones: Ten Crucial Qualities of High-Character Employees

      “By touching on everything from ideation to fundraising, planning to managing cash flow, and building trust to selling, Trevor Blake offers an excellent 30,000-foot view for the startup entrepreneur. Additionally, he offers important tips on managing our mental states to improve our odds of success.”

      — Jonathan K. DeYoe, author of Mindful Money: Simple Practices for Reaching Your Financial Goals and Increasing Your Happiness Dividend

      “This practical and wise guidebook will prove invaluable to anyone who wants to start their own business. And if there is a recession, Trevor Blake’s readers will have a special advantage!”

      — Michael J. Gelb, author of The Art of Connection: 7 Relationship-Building Skills Every Leader Needs Now

      Praise for Three Simple Steps by Trevor Blake

      “An inspirational and thought-provoking read about how control over your mind and thoughts can yield a more fulfilling life.”

       — Publishers Weekly

      “[Trevor Blake] shows readers, once and for all, how to get unstuck and effect dramatic changes in their lives, whether it’s remaking one’s career, becoming financially successful, or giving up a bad personal habit.”

       — Seattle Post-Intelligencer

      “Offers sound advice and clear steps that could be applied to one’s own life.”

      — Lani Relucio, Examiner.com

      Also by Trevor Blake

       Three Simple Steps: A Map to Success in Business and Life

New World Library 14 Pamaron Way Novato, California 94949

      Copyright © 2020 by Trevor Blake

      All rights reserved. This book may not be reproduced in whole or in part, stored in a retrieval system, or transmitted in any form or by any means — electronic, mechanical, or other — without written permission from the publisher, except by a reviewer, who may quote brief passages in a review.

      Text design by Tona Pearce Myers

      Library of Congress Cataloging-in-Publication Data

      Names: Blake, Trevor, author.

      Title: Secrets to a successful startup : a recession-proof guide to starting, surviving & thriving in your own venture / Trevor Blake.

      Description: Novato, California : New World Library, [2020] | Includes bibliographical references and index. | Summary: “A successful executive and serial entrepreneur examines why some startup companies succeed and others fail. Includes case studies, real-life anecdotes, and accessible explanations of basic corporate practices.”--Provided by publisher.

      Identifiers: LCCN 2019042403 (print) | LCCN 2019042404 (ebook) | ISBN 9781608686667 (paperback) | ISBN 9781608686674 (epub)

      Subjects: LCSH: New business enterprises. | Success in business.

      Classification: LCC HD62.5 .B554 2020 (print) | LCC HD62.5 (ebook) | DDC 658.1/1--dc23

      LC record available at https://lccn.loc.gov/2019042403

      LC ebook record available at https://lccn.loc.gov/2019042404

      First printing, January 2020

      ISBN 978-1-60868-666-7

      Ebook ISBN 978-1-60868-667-4

      Printed in the United States on 100% postconsumer-waste recycled paper

New World Library is proud to be a Gold Certified Environmentally Responsible Publisher. Publisher certification awarded by Green Press Initiative.

      10987654321

      To Lyn and our many office companions:

      Barnie, George, Freddie, Mabel, Albert, and Mavis.

      And to startup entrepreneurs everywhere,

      who are the lifeblood of any economy.

      Contents

Introduction

Part I: Starting — The Global Pioneering Spirit

Chapter 1:Turn a Moment of Insight into a Winning Idea

Chapter 2:Turn a Winning Idea into a Winning Company

Chapter 3:Make That Company Real — Draft a Winning Business Plan

       Part II: Surviving

       Chapter 4:Cash Flow Is King

       Chapter 5:Gather Capital and Pitch to Investors

       Chapter 6:A Virtual Business — Build the Hub

       Part III: Thriving

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