Build Better Products. Laura Klein

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СКАЧАТЬ Is Your User?

       Exercise: Provisional Personas

       Exercise: Identifying Problem Patterns

       Exercise: The User Map

       The Dangers of Defining Your User

       Expert Advice from Cindy Alvarez

       CHAPTER 3 Do Better Research

       Exercise: Picking a Research Topic

       Exercise: Picking a Research Methodology

       The Most Important Methodologies

       The Dangers of Picking Research Methodologies

       Expert Advice from Steve Krug

       CHAPTER 4 Listen Better

       Building Empathy

       Listening with a Goal

       Never Ask These Questions

       Asking the Right Questions When Interviewing

       Exercise: Interviewing Better

       The Dangers of Listening

       Expert Advice from Steve Portigal

       PART III: CREATION

       CHAPTER 5 Have Better Ideas

       Where Ideas Should Come From

       Where Ideas (Unfortunately) Come From

       A Better Way to Generate Ideas

       User-Defined Tasks

       Exercise: Mapping the Customer Journey

       The Dangers of Idea Generation

       Expert Advice from Chris Risdon

       CHAPTER 6 Prioritize Better

       What People Do

       What Should You Do Instead?

       What Normally Gets Prioritized?

       What Is Necessary?

       Exercise: The Quick Estimate

       Exercise: Finding the Core

       The Dangers of Prioritization

       Expert Advice from Teresa Torres

       CHAPTER 7 Design Better

       Starting from Context and Flow

       Exercise: What Happens Next?

       Exercise: Matching Inputs and Outputs

       You Should Have a Style Guide

       Exercise: Make a Style Guide

       The Pros and Cons of Design Patterns

       Expert Advice from Kate Rutter

       CHAPTER 8 Create Better User Behavior

       Encouraging Behavior Change

       Don’t Make Your Users Explore

       Making Visitors into Users

       Exercise: Designing Backward

       Exercise: Identifying User Intent

       The Dangers of Changing User Behavior

       Expert Advice from Amy Jo Kim

       СКАЧАТЬ