Сарафанный маркетинг. Как умные компании заставляют о себе говорить. Энди Серновиц

Чтение книги онлайн.

СКАЧАТЬ дополнительных функций, таких как запись передачи без рекламы, подбор программ на основе предыдущего выбора пользователя и т. п.

      4

      Профессиональная бейсбольная команда из Нью-Йорка.

      5

      Nordstrom – сеть универсальных магазинов в США.

      6

      Enterprise Rent-A-Car – крупнейшая сеть автомобильных прокатов в Северной Америке.

      7

      Saturn – автомобильная марка одноименной компании, дочернего предприятия General Motors, которое существовало с 1985 по 2010 год.

      8

      Target – сеть недорогих супермаркетов в США.

/9j/4AAQSkZJRgABAQEBXgFeAAD/4SmWRXhpZgAATU0AKgAAAAgADAEAAAMAAAABAlgAAAEBAAMA AAABA6EAAAECAAMAAAAEAAAAngEGAAMAAAABAAUAAAESAAMAAAABAAEAAAEVAAMAAAABAAQAAAEa AAUAAAABAAAApgEbAAUAAAABAAAArgEoAAMAAAABAAIAAAExAAIAAABJAAAAtgEyAAIAAAAUAAAA /4dpAAQAAAABAAABFAAAAUwACAAIAAgACAAAAV4AAAABAAABXgAAAAFBZG9iZSBQaG90b3Nob3Ag Q1M2ICgxMy4wIDIwMTIwMzA1Lm0uNDE1IDIwMTIvMDMvMDU6MjE6MDA6MDApICAoV2luZG93cykA MjAxMjowNTowMyAwMDoxMDoyMAAAAASQAAAHAAAABDAyMjGgAQADAAAAAQABAACgAgAEAAAAAQAA AligAwAEAAAAAQAAA6EAAAAAAAAABgEDAAMAAAABAAYAAAEaAAUAAAABAAABmgEbAAUAAAABAAAB ogEoAAMAAAABAAIAAAIBAAQAAAABAAABqgICAAQAAAABAAAn5AAAAAAAAAFeAAAAAQAAAV4AAAAB /9j/4gxYSUNDX1BST0ZJTEUAAQEAAAxITGlubwIQAABtbnRyUkdCIFhZWiAHzgACAAkABgAxAABh Y3NwTVNGVAAAAABJRUMgc1JHQgAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLUhQICAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABFjcHJ0AAABUAAAADNkZXNjAAAB hAAAAGx3dHB0AAAB8AAAABRia3B0AAACBAAAABRyWFlaAAACGAAAABRnWFlaAAACLAAAABRiWFla AAACQAAAABRkbW5kAAACVAAAAHBkbWRkAAACxAAAAIh2dWVkAAADTAAAAIZ2aWV3AAAD1AAAACRs dW1pAAAD+AAAABRtZWFzAAAEDAAAACR0ZWNoAAAEMAAAAAxyVFJDAAAEPAAACAxnVFJDAAAEPAAA CAxiVFJDAAAEPAAACAx0ZXh0AAAAAENvcHlyaWdodCAoYykgMTk5OCBIZXdsZXR0LVBhY2thcmQg Q29tcGFueQAAZGVzYwAAAAAAAAASc1JHQiBJRUM2MTk2Ni0yLjEAAAAAAAAAAAAAABJzUkdCIElF QzYxOTY2LTIuMQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAWFlaIAAAAAAAAPNRAAEAAAABFsxYWVogAAAAAAAAAAAAAAAAAAAAAFhZWiAAAAAAAABvogAA OPUAAAOQWFlaIAAAAAAAAGKZAAC3hQAAGNpYWVogAAAAAAAAJKAAAA+EAAC2z2Rlc2MAAAAAAAAA FklFQyBodHRwOi8vd3d3LmllYy5jaAAAAAAAAAAAAAAAFklFQyBodHRwOi8vd3d3LmllYy5jaAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABkZXNjAAAAAAAAAC5J RUMgNjE5NjYtMi4xIERlZmF1bHQgUkdCIGNvbG91ciBzcGFjZSAtIHNSR0IAAAAAAAAAAAAAAC5J RUMgNjE5NjYtMi4xIERlZmF1bHQgUkdCIGNvbG91ciBzcGFjZSAtIHNSR0IAAAAAAAAAAAAAAAAA AAAAAAAAAAAAZGVzYwAAAAAAAAAsUmVmZXJlbmNlIFZpZXdpbmcgQ29uZGl0aW9uIGluIElFQzYx OTY2LTIuMQAAAAAAAAAAAAAALFJlZmVyZW5jZSBWaWV3aW5nIENvbmRpdGlvbiBpbiBJRUM2MTk2 Ni0yLjEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHZpZXcAAAAAABOk/gAUXy4AEM8UAAPtzAAE EwsAA1yeAAAAAVhZWiAAAAAAAEwJVgBQAAAAVx/nbWVhcwAAAAAAAAABAAAAAAAAAAAAAAAAAAAA AAAAAo8AAAACc2lnIAAAAABDUlQgY3VydgAAAAAAAAQAAAAABQAKAA8AFAAZAB4AIwAoAC0AMgA3 ADsAQABFAEoATwBUAFkAXgBjAGgAbQByAHcAfACBAIYAiwCQAJUAmgCfAKQAqQCuALIAtwC8AMEA xgDLANAA1QDbAOAA5QDrAPAA9gD7AQEBBwENARMBGQEfASUBKwEyATgBPgFFAUwBUgFZAWABZwFu AXUBfAGDAYsBkgGaAaEBqQGxAbkBwQHJAdEB2QHhAekB8gH6AgMCDAIUAh0CJgIvAjgCQQJLAlQC XQJnAnECegKEAo4CmAKiAqwCtgLBAssC1QLgAusC9QMAAwsDFgMhAy0DOANDA08DWgNmA3IDfgOK A5YDogOuA7oDxwPTA+AD7AP5BAYEEwQgBC0EOwRIBFUEYwRxBH4EjASaBKgEtgTEBNME4QTwBP4F DQUcBSsFOgVJBVgFZwV3BYYFlgWmBbUFxQXVBeUF9gYGBhYGJwY3BkgGWQZqBnsGjAadBq8GwAbR BuMG9QcHBxkHKwc9B08HYQd0B4YHmQesB78H0gflB/gICwgfCDIIRghaCG4IggiWCKoIvgjSCOcI +wkQCSUJOglPCWQJeQmPCaQJugnPCeUJ+woRCicKPQpUCmoKgQqYCq4KxQrcCvMLCwsiCzkLUQtp C4ALmAuwC8gL4Qv5DBIMKgxDDFwMdQyODKcMwAzZDPMNDQ0mDUANWg10DY4NqQ3DDd4N+A4TDi4O SQ5kDn8Omw62DtIO7g8JDyUPQQ9eD3oPlg+zD88P7BAJECYQQxBhEH4QmxC5ENcQ9RETETERTxFt EYwRqhHJEegSBxImEkUSZBKEEqMSwxLjEwMTIxNDE2MTgxOkE8UT5RQGFCcUSRRqFIsUrRTOFPAV EhU0FVYVeBWbFb0V4BYDFiYWSRZsFo8WshbWFvoXHRdBF2UXiReuF9IX9xgbGEAYZRiKGK8Y1Rj6 GSAZRRlrGZEZtxndGgQaKhpRGncanhrFGuwbFBs7G2MbihuyG9ocAhwqHFIcexyjHMwc9R0eHUcd cB2ZHcMd7B4WHkAeah6UHr4e6R8THz4faR+UH78f6iAVIEEgbCCYIMQg8CEcIUghdSGhIc4h+yIn IlUigiKvIt0jCiM4I2YjlCPCI/AkHyRNJHwkqyTaJQklOCVoJZclxyX3JicmVyaHJrcm6CcYJ0kn eierJ9woDSg/KHEooijUKQYpOClrKZ0p0CoCKjUqaCqbKs8rAis2K2krnSvRLAUsOSxuLKIs1y0M LUEtdi2rLeEuFi5MLoIuty7uLyQvWi+RL8cv/jA1MGwwpDDbMRIxSjGCMbox8jIqMmMymzLUMw0z RjN/M7gz8TQrNGU0njTYNRM1TTWHNcI1/TY3NnI2rjbpNyQ3YDecN9c4FDhQOIw4yDkFOUI5fzm8 Ofk6Njp0OrI67zstO2s7qjvoPCc8ZTykPOM9Ij1hPaE94D4gPmA+oD7gPyE/YT+iP+JAI0BkQKZA 50EpQWpBrEHuQjBCckK1QvdDOkN9Q8BEA0RHRIpEzkUSRVVFmkXeRiJGZ0arRvBHNUd7R8BIBUhL SJFI10kdSWNJqUnwSjdKfUrESwxLU0uaS+JMKkxyTLpNAk1KTZNN3E4lTm5Ot08AT0lPk0/dUCdQ cVC7UQZRUFGbUeZSMVJ8UsdTE1NfU6pT9lRCVI9U21UoVXVVwlYPVlxWqVb3V0RXklfgWC9YfVjL WRpZaVm4WgdaVlqmWvVbRVuVW+VcNVyGXNZdJ114XcleGl5sXr1fD19hX7NgBWBXYKpg/GFPYaJh 9WJJYpxi8GNDY5dj62RAZJRk6WU9ZZJl52Y9ZpJm6Gc9Z5Nn6Wg/aJZo7GlDaZpp8WpIap9q92tP a6dr/2xXbK9tCG1gbbluEm5rbsRvHm94b9FwK3CGcOBxOnGVcfByS3KmcwFzXXO4dBR0cHTMdSh1 hXXhdj52m3b4d1Z3s3gReG54zHkqeYl553pGeqV7BHtje8J8IXyBfOF9QX2hfgF+Yn7CfyN/hH/l gEeAqIEKgWuBzYIwgpKC9INXg7qEHYSAhOOFR4Wrhg6GcobXhzuHn4gEiGmIzokziZmJ/opkisqL MIuWi/yMY4zKjTGNmI3/jmaOzo82j56QBpBukNaRP5GokhGSepLjk02TtpQglIqU9JVflcmWNJaf lwqXdZfgmEyYuJkkmZCZ/JpomtWbQpuvnByciZz3nWSd0p5Anq6fHZ+Ln/qgaaDYoUehtqImopaj BqN2o+akVqTHpTilqaYapoum/adup+CoUqjEqTepqaocqo+rAqt1q+msXKzQrUStuK4trqGvFq+L sACwdbDqsWCx1rJLssKzOLOutCW0nLUTtYq2AbZ5tvC3aLfguFm40blKucK6O7q1uy67p7whvJu9 Fb2Pvgq+hL7/v3q/9cBwwOzBZ8Hjwl/C28NYw9TEUcTOxUvFyMZGxsPHQce/yD3IvMk6ybnKOMq3 yzbLtsw1zLXNNc21zjbOts83z7jQOdC60TzRvtI/0sHTRNPG1EnUy9VO1dHWVdbY11zX4Nhk2OjZ bNnx2nba+9uA3AXcit0Q3ZbeHN6i3ynfr+A24L3hROHM4lPi2+Nj4+vkc+T85YTmDeaW5x/nqegy 6LzpRunQ6lvq5etw6/vshu0R7ZzuKO6070DvzPBY8OXxcvH/8ozzGfOn9DT0wvVQ9d72bfb794r4 Gfio+Tj5x/pX+uf7d/wH/Jj9Kf26/kv+3P9t////7QAMQWRvYmVfQ00AAf/uAA5BZG9iZQBkgAAA AAH/2wCEAAwICAgJCAwJCQwRCwoLERUPDAwPFRgTExUTExgRDAwMDAwMEQwMDAwMDAwMDAwMDAwM DAwMDAwMDAwMDAwMDAwBDQsLDQ4NEA4OEBQODg4UFA4ODg4UEQwMDAwMEREMDAwMDAwRDAwMDAwM DAwMDAwMDAwMDAwMDAwMDAwMDAwMDP/AABEIAKAAZwMBIgACEQEDEQH/3QAEAAf/xAE/AAABBQEB AQEBAQAAAAAAAAADAAECBAUGBwgJCgsBAAEFAQEBAQEBAAAAAAAAAAEAAgMEBQYHCAkKCxAAAQQB AwIEAgUHBggFAwwzAQACEQMEIRIxBUFRYRMicYEyBhSRobFCIyQVUsFiMzRygtFDByWSU/Dh8WNz NRaisoMmRJNUZEXCo3Q2F9JV4mXys4TD03Xj80YnlKSFtJXE1OT0pbXF1eX1VmZ2hpamtsbW5vY3 R1dnd4eXp7fH1+f3EQACAgECBAQDBAUGBwcGBTUBAAIRAyExEgRBUWFxIhMFMoGRFKGxQiPBUtHw MyRi4XKCkkNTFWNzNPElBhaisoMHJjXC0kSTVKMXZEVVNnRl4vKzhMPTdePzRpSkhbSVxNTk9KW1 xdXl9VZmdoaWprbG1ub2JzdHV2d3h5ent8f/2gAMAwEAAhEDEQA/AO/Q7rbqyz08d14dO8scxpbH 0fbaW79ys/Zcj9z8R/el9lyP3PxH96SgaNkX4H/0Fpfacn/uFd/n0/8ApVOcnJHGFadJ+nVzG7b/ ADv9hXPsuR+5+I/vS+y5H7n4j+9KvE/gu4h+5H/n/wDftM5GQHOH2O1zQYa5rq9RH0trrGu/kpvt WQGz9humY2h1U/1v51XfsuR+5+I/vS+y5H7n4j+9KvEq4h+5H/n/APftP18vQjBtIM8PqkR+979v u/kuTi/JJAOFc0HuXVQPLS1Ft6Ubnl763h5AaXNsLdBrt9jwmPRwXF3p2BxABIueJAGxs7bf3Uq8 T+CuIfuR/wCf/wB+jZfkOLZwrmAkSS6swD+dtbZ+am9fKmDhW6E6tfUQQPzmy9n0kZ/Sd7i97LC4 8n1njnnRljUv2SY27LIkO/nnzuaC1rgfU9v0kq8SriH7kf8An/8AfoXZGUCQMG5wmAQ6rXX6X859 FTqtue4izGsoAEhzywgn939E97lI9IlhZttAdrPrPkEae0mw+KlX0x1VnqMY+YLYda54gkHRtj3/ ALqVeKjIV8gHj6/++Uki/Zcj9z8R/ekisf/Q9VVPqfVun9KoGRnW+kx7gxgAc5znn6LK66w973K4 uX+tb68brv1fz8ohmDRdcy6130GPsYz7O6w/m+5n0/zNibM0LHgy8vjGTIIyuqlKo/NLghKfBH+/ w8Lu9N6pg9UxRl4NoupJLSYLS1zfpMsreGvrf/XVtcJn9S6Ldgufh1W4+P1Dqb22WnIdjY+Q5rf0 2Tfkxc5uFZ/o6fR9TZ/waz8PNF2N0NmfmvZh/as2m2w3vrHpAN9Oqy8uZb6fu2M9V2/00z3emh8t m19wMgZAyhG5emQ4p+mE5/oy9Uv1fC+j5Fbrceypp2uexzQ47tCRE/o3VWf5llawsjE6v06j7Rf1 pwwsRoddY6gPs2NLDY12zdv9tf8AObH3/prVy7c/1OhdIx866x7bnZhpfdkvppdVUS2k5b6mPycm xjv6HRTZX/g0G7qGTl9HxWdSyrDjP6TfZjF1ha27MZa6ttdjmlv2q2ulteyi3f8A9NL3uw6WkfDj YuXp4zA0NSImcfR/W/VPaN6b1WyL8TqrmUXuNoaa90NeX2sd+ndY7f7qa/S/QY2z/tOpHpPXt0/t p47H9BXOpZr+4121mz6C5UdSZj4HUcevIvt6Ub8HHxH15BbW2yysPzaD1KwZD6cRmxv2jZ/N/wA3 +j9ZAx8vMb06mrEvDjV9YaqcZousfTtLC6uhuQ7ddZhOs/k+9n6XYl7w7I/0fLU8VCxVj9GUeP1f 1o8XqfQsGrKpxmV5dwyL2l260N2Bw3OLPZLtv6ParC85Zl9U2MmwfbP+cdlew2vFW7a39Bv/AJz7 L6v/AAf/AFpCxupZtLOn3Oyqq7h1PNDzkXPbjjaxvsst+l6LXH9El7w7K/0dL98denaMpf8AcPpF 1oppfaWueK2l5axpc47Ru2srb7nv/dY1VOmdZ6f1X1HYL3WsqDN9m1zWbnj1PSD3hu66tv8AP1/4 D/CriMrruR1M5eePUxPV6E+wVB7gA9uS6n1q/ofT2+x61fqvlZ+T9Yrbcux2zI6fTdRjOeXenWXe nVvk/wA/axn2i3/j0hluQA2KJckYYpymfXEd9pDh4o1+m9gkkkpWi//R9VVDqWbXRbj41tIuqynF thcRDRurZucxzXb27rVfVLqHThmkE2bAKraoif50Nh/P+DdXuUeb3PbPtfPYrb971fN/VZMPBxj3 Pl1vf930/L/Wareo1305LG4bbK8N7RUwuaGkSfTu/SNayhjGs9RUMp2HnW4We6ibsPLfQyql7DVY 69m19r3uq/Ssf/1paFvQGvZaxt20PdS5gLA5o9Bora17C79Kx6FldKyamM9J7rrLc1mQ94aAWabX WbZ2uax3uVOR5wR1BNXde2b9cuDhj/d4G5jly1+mVE7Wcg+aHDks/wBb9YzPVaNlPr4rGellHGdu cNtTmD+ereWfR2f8UqvUMzFzelfYLKG005wtYz9I2oCppj1vUfW9lVlrv5n9G9Wben42N9nblZYF luWbzvaALbHDb6TGT7Pb/XUGYGPVVVZT1Ctpoc/0LHBjmiu73+k4b2 СКАЧАТЬ