Successful Networking in 7 simple steps. Clare Dignall

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       Step 1

       CREATING NETWORKING OPPORTUNITIES

       ‘The richest people in the world look for and build networks, everyone else looks for work.’ — Robert T. Kiyosaki, Author

       Five ways to succeed

       Five ways to fail

      Networking. Everyone talks about it. But what on earth is networking anyway? Simply put, networking is the process of meeting new people, and maintaining valuable contact with these people, to the benefit of both you and them. It’s not a special business skill, it’s a human and social aptitude that we all have. But one of the most important things that can shape your networking, is knowing what you want out of it. Take a minute to consider the following:

      If you want to change career, for example, you should be attempting to ‘break out’ of your existing network to source new contacts. Conversely, if you’re growing your own business, you may want to network in a focused way within one specific target market. Whatever your approach, remember this – networking presents opportunities in unexpected places, so never be closed to a serendipitous meeting, even if it is not in your ‘game plan’.

       Identifying your existing network

      You may be thinking ‘How can I network if I don’t even have a network?’ Well the good news is, you do, and it probably looks something like this:

      Surprisingly, it’s the people you know least that could be most useful to you. Known as ‘weak ties’, these people are at the edges of your social network, so know a different set of people who may present fresh opportunities. The trick in successful networking is to invest time in these weak ties to ensure that, should an opportunity arise, it is your name that they think of first.