Attack of the 50 Ft. Women: From man-made mess to a better future – the truth about global inequality and how to unleash female potential. Catherine Mayer

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      To sisters, mine especially.

      And in memory of Sara Burns, Sarah Smith, Michael Elliott and Ed Victor.

BY THE SAME AUTHOR

       Charles: The Heart of a King

       Amortality: The Perils and Pleasures of Living Agelessly

Epigraph

      If we were socially ambisexual, if men and women were completely and genuinely equal in their social roles, equal legally and economically, equal in freedom, in responsibility, and in ‘self esteem’, then society would be a very different thing. What our problems might be, God knows. I only know we would have them. But it seems likely that our central problem would not be the one it is now: the problem of exploitation – exploitation of the woman, of the weak, of the earth.

      URSULA LE GUIN

       ‘Is Gender Necessary?’, The Language of the Night: Essays on Fantasy and Science Fiction, 1976.

      Contents

       Cover

       Title Page

       Dedication

BY THE SAME AUTHOR

Epigraph

Introduction: The Shoulders of Giants

Chapter One: Gate-crashing the club

Chapter Two: Votes for women

       Chapter Three: All womankind

       Chapter Four: Being a man

       Chapter Five: Home economics

       Chapter Six: What really shocks me

       Chapter Seven: Frozen out

       Chapter Eight: This should be everyone’s business

       Chapter Nine: Unbelievable

       Chapter Ten: Adam and Eve and Apple

       Chapter Eleven: Winter wonderland

       Chapter Twelve: Equalia welcomes carefree drivers

       Acknowledgements

       Notes and References

       Select Bibliography

       Copyright

Introduction: The Shoulders of Giants

      A COLOSSAL ZOMBIE Scarlett Johansson commandeered London’s red buses a few years ago. She sprawled across the upper deck of a fleet of vehicles, face slack with simulated desire, mouth gaping wide enough to swallow a small terrier, breasts threatening to smother passengers seated in the lower tier.

      Dolce & Gabbana’s advertising campaign intended to evoke Marilyn Monroe’s heyday, and it succeeded. The apparition recalled Nancy, the title character of a 1958 film, Attack of the 50 Ft. Woman. Nancy’s encounter with a space alien transforms her into a giant (‘Incredibly Huge, with Incredible Desires for Love and Vengeance’). The patriarchal authorities – doctors, police, spouse – chain her, but she breaks free and, naked but for an arrangement of bed sheets, embarks on a murderous rampage. Behold the dreadful power of woman unleashed (‘The Most Grotesque Monstrosity of All’)!

      Zombie Johansson captured the inadvertent humour of the B-movie, but she was properly scary too. In her human incarnation she is the only woman to break through Hollywood’s diamond ceiling to claim a place among the ten top-grossing actors of all time. She chooses intelligent roles and has more than once pushed back against the chauvinism of Hollywood and its media ecosystems. Her dead-eyed alter ego belonged to the monstrous regiment of billboard women in perpetual march across the world. Nancy gained agency as she grew. Today’s 50-footers, hypersexualised and supine, promote a retrograde ideology alongside brands and products.

      We’re so marinated in this imagery that we seldom stand back to parse its meaning and impact. It is all-pervasive, not just on hoardings and print and broadcast but metastasised into myriad digital forms. The underlying messaging is little different to the drumbeat that helped return women to pliant domesticity after World War II. From earliest childhood, girls are taught to value themselves for their abilities: desirability, marriageability, tractability.

      There are, of course, other role models, women of stature and astonishing achievement, but still they break through against the odds. Globally women own less and earn less than men, often in the worst and worst regulated jobs, undertake the lionesses’ share of caregiving and unpaid domestic labour, and are subject to discrimination, harassment and sexual violence.

      Every woman navigates a world fashioned by and for men. Some pharmaceuticals fail us because they are tested on male animals to avoid having to account for hormonal cycles. We shiver at our workplaces because thermostats are set to temperatures that suit male metabolisms.

      We’re left in the cold in other ways too. The Organisation for European Economic СКАЧАТЬ