A History of Television in 100 Programmes. Phil Norman

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СКАЧАТЬ … if I could find a long word where a short one would do, I used it because children want the real thing.’ Occasionally Thompson, by his own estimation, overdid the knowing asides. When Dylan the laid-back rabbit is introduced, Dougal remarks that for a rabbit he doesn’t hop about much. Dylan’s reply: ‘We’re re-thinking the image.’ Thompson confessed, ‘children couldn’t really get hold of an idea like that’.143

      The new narration had the side effect of quietening things down: the adversarial shouts of the French soundtrack were replaced with Thompson’s more modulated table talk. This was easier on parental ears than the standard full-throated cartoon declamation, so child-minding adults were more predisposed to listen, catch Thompson’s politely skewed monologue, and get hooked. Viewing figures leapt towards eight million, an extraordinary figure for an afternoon slot, equally split between adults and kids, united in their fervent love of Dougal. When the BBC moved it from 5.50 p.m. to 4.55 p.m. in 1966, as a spoiler against ITV’s successful Playtime

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