The Real-Life MBA: The no-nonsense guide to winning the game, building a team and growing your career. Suzy Welch

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       Copyright

      Thorsons

      An imprint of HarperCollinsPublishers 1 London Bridge Street London SE1 9GF

       www.harpercollins.co.uk

      This edition published by Thorsons 2015

      FIRST EDITION

      © Jack and Suzy Welch 2015

      Cover layout design © HarperCollinsPublishers Ltd 2015 Cover photographs © Ben Baker

      A catalogue record of this book is available from the British Library

      Jack and Suzy Welch assert the moral right to be identified as the authors of this work

      All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, non-transferable right to access and read the text of this e-book on screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or stored in or introduced into any information storage retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books.

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      Source ISBN: 9780008137892

      Ebook Edition © April 2015 ISBN: 9780007594382 Version: 2015-03-17

      Contents

       Cover

       Title Page

Copyright

Introduction

Part I: It’s About the Game

1 Taking the Grind Out of the Game

2 Getting Whacked—and Getting Better

3 You Gotta have Growth

       4 Globalization: It’s Complicated

       5 Fear of Finance . . . No More

       6 What to Make of Marketing

       7 Crisis Management: Welcome to the Coliseum

       Part II: It’s About the Team

       8 Leadership 2.0

       9 Building a Wow Team

       10 Geniuses, Tramps, and Thieves

       Part III: It’s About You

       11 What Should I Do with My Life?

       12 Getting Unstuck

       13 It Ain’t Over Till It’s Over

       List of Searchable Terms

       Also by Jack & Suzy Welch

       Acknowledgments

       About the Publisher

Introduction

      Hello and congratulations—congratulations on getting it.

      No, not on getting this book, although we’re very happy you did.

      Rather, congratulations on getting the fact that no one should do business alone.

      Business is the ultimate team sport. Doesn’t make any difference what size your company is, five people, or 5,000, or 150,000, for that matter. Doesn’t matter if it’s in Gary, Indiana, churning out steel, or in Palo Alto cooking up code. Doesn’t matter if you’re three days into your first job in a windowless cube about 10,000 light-years from the action, or if you run the whole enchilada from a corner office on the forty-fifth floor of headquarters.

      Business is not a “me” thing. It’s a “we” thing.

      It’s an “I’ll take all the advice and ideas and help I can get” thing.

      Which is where our congratulations come in. If you’re reading The Real-Life MBA, we figure you’re with us on this one. When it comes to business, you can never stop learning. Business is just too vast, too multifaceted, too unpredictable, too tech-driven, too human-driven, too global, too local, too everything to ever be able to say, “Been there, done that.” For goodness’ sake, we’re still learning, and between us, we’ve been in business for a combined 81 years, with the last ten being the most mind-expanding of all.

      Yes, the last ten have been the most full of learning for us, and here’s why. After our last book, Winning, was published in 2005, we hit the road, launching a decade of speaking, writing, teaching, and consulting that has brought us inside scores of companies, each one facing fascinating marketplace and management challenges. We’ve worked with an entrepreneur in China building a firm to link foreign companies and local manufacturers, a winery СКАЧАТЬ