Искусство. Современное. Тетрадь первая. Вита Хан-Магомедова
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СКАЧАТЬ Это один из мощных маркетинговых инструментов, имеющихся в нашем распоряжении. Возьмите акулу, забальзамируйте ее, назовите операцию «Физическая невозможность смерти в голове живущего» и, если вас зовут Дэмьен Хёрст, сможете заработать 12 млн. долларов.

      Является ли сам предмет искусством и следовательно превращает его исполнителя в художника? Имя художника или бренд делает его продукцию искусством? Несомненно одно: когда художник брендирован, арт-рынок стремится принять как творение искусства любую его работу.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

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