Маркетинг для государственных и общественных организаций. Филип Котлер
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      59

      The Communication Initiative – Experiences – Nepalese Health Fairs – Nepal http://www.comminit.com/experiences/pds12004/experiences-457.htlm (accessed May 19, 2005).

      60

      Официальный сайт музея Лувра, http://www.louvre.fr/anglais/palais/museum.htm (accessed May 19, 2005).

      61

      Там же.

      62

      National Highway Traffic Safety Administration, «The Economic Impact of Motor Vehicle Crashes», 2000, Technical Report Documentation. Report date, May 2002.

      63

      National Highway Traffic Safety Administration, «Program for Hispanics», http://www.buckleuptexas.com/clickit/ (accessed May 26, 2005).

      64

      Там же.

      65

      U. S. Department of Transportation – NHTSA, «The Facts to Buckle Up America», http://www.nhtsa.dot.gov/people/injury/airbags/ buasbteens03/.

      66

      U. S. Department of Transportation – NHTSA, «Click it or Ticket 2005 Mobilization – Fact Sheet: Safety Belt Use», http://www.buckleupamerica.org/nmay05fact_sheet.php (accessed May 26, 2005).

      67

      http://www.nhtsa,dot.gov/people/injury/airbags/clickit_ticket03/ciot-report04/CIOT%20May%202003/pages/Intro.htm (accessed May 26, 2005).

      68

      U. S. Department of Transportation – NHTSA, «Click it or Ticket 2005 Mobilization – Fact Sheet: Safety Belt Use», http://www.buckleupamerica.org/nmay05fact_sheet.php (accessed May 26, 2005).

      69

      http://www.tdot.state.tn.us/ClickItorTicket/.

      70

      «Not bucklin up? Click It or Ticket program returns», Detroir Free Press, http://www.freep.com/news/metro/belt16e_20059516.htm (accessed May 26, 2005).

      71

      Там же.

      72

      U. S. Department of Transportation – NHTSA, «Click it or Ticket 2005 Mobilization – Fact Sheet: Safety Belt Use», http://www.buckleupamerica.org/nmay05fact_sheet.php (accessed May 26, 2005).

      73

      NHTSA, Economic Impact of Crashes 2002.

      74

      U. S. Department of Transportation – NHTSA, «Click it or Ticket 2005 Mobilization – Fact Sheet: Safety Belt Use», http://www.buckleupamerica.org/nmay05fact_sheet.php (accessed May 26, 2005).

      75

      «Not bucklin up? Click It or Ticket program returns», Detroit Free Press, http://www.freep.com/news/metro/belt16e_20059516.htm (accessed May 26, 2005).

      76

      Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Side River, NJ: Prentice Fall, 2005), pp. 437–450.

      77

      Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), p. 403.

      78

      * То есть автомобилей на биотопливе или с электрическим двигателем. – Примеч. ред.

      79

      Rama Lakshmi, «A Meal and a Chance to Learn». Special to The Washington Post, April 28, 2005.

      80

      Там же.

      81

      Don Edwards Post, «Ten-Hut! The Army’s Bungling Recruitment», Washingtonpost.com, Sunday, June 12, 2005.

      82

      Ann Scot Tyson, «Army Aims to Catch Up on Recruits in Summer», Washingtonpost.com, Saturday, June 11, 2005.

      83

      The Week, May 6, 2005, p. 8.

      84

      John Ritter, «Towns offer free landto newcomers», USA Today, February 9, 2005, p. 1.

      85

      http://kansasfreeland.com (accessed June 27, 2005).

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