Communication and Economic Life. Liz Moor
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Название: Communication and Economic Life

Автор: Liz Moor

Издательство: John Wiley & Sons Limited

Жанр: Кинематограф, театр

Серия:

isbn: 9780745687056

isbn:

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       Table of Contents

      1  Cover

      2  Dedication

      3  Title Page

      4  Copyright Page

      5  Acknowledgements

      6  Introduction The economy and ‘economic life’ Communication, media and economic life Value plurality in economic life Structure of the book Notes

      7  Part I: Economic action is communicative

      8  1. Does homo economicus talk? Communication in economic theory Economic action is a form of communication Communication is information plus signalling Communication is the strategic use of information: game theory Recent developments: a new role for communication? Conclusion Notes

      9  2. The symbolism of money, payment and price Money’s symbolic qualities Psychoanalysis and money symbolism The symbolic function of payments The meaning of price Changing meanings of money, payment and price Conclusion Notes

      10  Part II: Communication constructs economic life

      11  3. Promotion The rhetoric of the economic system The world of work: promotion and self-promotion Consumption and delinguistified communication Conclusion Notes

      12  4. Information New volumes of information New forms of exchange and new economic models Software, algorithms and proprietary data Marketing discrimination Price personalization Conclusion

      13  5. Narrative Narratives, stories and why they matter Literary fiction and the repudiation of the market Filmic and televisual narratives about money The fact/fiction continuum in economic writing The economy as a narrated phenomenon The challenge to narrative Conclusion Notes

      14  6. Discussion Mediated discussion about economic life Audience discussion shows Online discussion Everyday discussion of economic issues Conclusion Notes

      15  Conclusion Reframing communication in economic life What should economic communication be like? Notes

      16  References

      17  Index

      18  End User License Agreement

      Guide

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