Business Trends in Practice. Бернард Марр

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      1  COVER

      2  TITLE PAGE

      3  COPYRIGHT

      4  DEDICATION

      5  PART I: INTRODUCTION: RIDING THE WAVE OF TRANSFORMATION CHAPTER 1: THE FIVE GLOBAL SHIFTS THAT WILL SHAPE THE ORGANIZATIONS OF THE FUTURE Trend 1: Our Changing Relationship with Our Planet Trend 2: Shifts in Economic and Political Power Trend 3: Growing Divergence and Polarization Trend 4: Shifting Demographics Trend 5: Social, Cultural, and Workplace Shifts Notes CHAPTER 2: THE TEN TECH MEGA-TRENDS EVERY BUSINESS LEADER SHOULD KNOW ABOUT No Ordinary Industrial Revolution Trend 1: Ubiquitous Computing Trend 2: Connected and Smart Everything Trend 3: The Datafication of Our World Trend 4: Artificial Intelligence Trend 5: Extended Reality Trend 6: Digital Trust Trend 7: 3D Printing Trend 8: Gene Editing and Synthetic Biology Trend 9: Nanotechnology and Materials Science Trend 10: New Energy Solutions Notes

      6  PART II: RETHINKING KEY SECTORS CHAPTER 3: HOW WE GENERATE ENERGY Trend 1: The Decarbonization of Energy Trend 2: The Decentralization of Energy Trend 3: The Digitization of Energy Notes CHAPTER 4: HOW WE STAY HEALTHY Trend 1: Preventative Medicine Trend 2: Democratized Healthcare Trend 3: Personalized, Precision Healthcare Trend 4: Digitized Healthcare Trend 5: Improving the Human Body Trend 6: Robots and Nanobots Trend 7: The Datafication of Medicine Notes CHAPTER 5: HOW WE LEARN Shift 1: Rethinking What We Teach Shift 2: Rethinking How We Teach Notes CHAPTER 6: HOW WE FEED OURSELVES Innovation 1: Reimagining Our Current Farming and Agriculture Methods Innovation 2: Finding New Ways to Create Food (Especially Meat) in the Future Notes CHAPTER 7: HOW WE MAKE AND BUILD THINGS Seven Major Trends in Manufacturing Four Major Trends in Buildings and Construction Notes CHAPTER 8: HOW WE MOVE PEOPLE AND GOODS Trend 1: Electrification Trend 2: Autonomous Vehicles Trend 3: The Servitization of Mobility Notes CHAPTER 9: HOW WE LOOK AFTER OUR MONEY Shift 1: The Future of Money May Be Very Different Than Today Shift 2: The Increasing Digitization of Money and Financial Services Shift 3: The Rise of Finance Apps and Nontraditional Providers Shift 4: Consumer Expectations for more Personalized, Intelligent Services Notes

      7  PART III: RETHINKING WHAT BUSINESSES OFFER CHAPTER 10: CHANNEL DIGITIZATION AND EXPANSION The App (and Super App) Revolution Creating a Seamless Omnichannel Experience Creating New Digital-Only Products Notes СКАЧАТЬ