Re-presentation Policies of the Fashion Industry. Eleni Mouratidou

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Название: Re-presentation Policies of the Fashion Industry

Автор: Eleni Mouratidou

Издательство: John Wiley & Sons Limited

Жанр: Дом и Семья: прочее

Серия:

isbn: 9781119779469

isbn: 0

Аннотация:

The book studies the way the luxurious fashion develops re-presentational politics by reinvesting symbolic fields such as art and culture, religion and the sacred as well as politics, in other words fields that represent a certain common pattern of life and a common interest. I develop a semiotic approach of the way art exhibitions, print and audiovisual advertising, publishing and distribution politics as well as special ready to wear collaborations with arts such as Jeff Koons reveal the fashion industry's gesture of pretending being a non-commercial structure especially in order to cover up its industrialisation and banalization process