Digilogue. How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer. Anders Sorman-Nilsson

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Название: Digilogue. How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer

Автор: Anders Sorman-Nilsson

Издательство: John Wiley & Sons Limited

Жанр: Зарубежная деловая литература

Серия:

isbn: 9781118641408

isbn: 0

Аннотация:

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers’ digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue – the ‘translational sweet-spot, the convergence of the digital and the analogue.’ A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.