Название: Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders
Автор: Adam Morgan
Издательство: John Wiley & Sons Limited
Жанр: Маркетинг, PR, реклама
Серия:
Название: A Beautiful Constraint. How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Жанр: Зарубежная деловая литература
