Труды IV Республиканской научно-практической online-конференции «Образование XXI века: проблемы, тенденции и перспективы». Николай Сергеевич Лустов
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СКАЧАТЬ Scandinavian school, which is made up of scientists from Finland and Sweden. American researchers have developed a methodology for continuous measurement and improvement of service quality. The methodology used for this was named SERVQUAL. The Scandinavian school introduced the concept of a two-factor quality model – functional and technical quality. The quality of service is created in the process of interaction between the consumer and the performer. The goal of the contractor is to create and maintain service quality standards. The main factor is the service processes of service quality and the behavior of staff. It is important not only what the vacationer receives in the service process – technical and technological quality, but also how this process occurs and is transformed into functional quality. At the same time, the staff must be motivated for high-quality service standards. American school use the SERVQUAL methodology as a universal tool for measuring the quality of service. American scientists believe that the quality of service is the result of comparing customer expectations regarding the quality of services and the impression of real services received. In recent years, in the domestic literature in various sectors of the economy, the assessment of the quality of services has become increasingly an object of consideration: scientific and methodological foundations for assessing the quality of services are being developed, models and methods of the service process focused on customer expectations, as well as issues of management and organization of services. Researchers pay special attention to the development of the service sector and the quality of services in the hospitality industry, service standards in the health resort sector.

      The mechanism for introducing an intracorporate standard is a method for measuring the quality of health resort services and innovative service processes that affect service quality indicators. Internal corporate quality standard service in the sanatorium and resort area is a factor model that functionally allows you to most fully and timely provide vacationers with a complex service and health-improving services, characterized by qualitative and quantitative parameters, where the quality of service and the organizational service process are system-forming.

      A service, unlike a product, is intangible. The service and its quality characteristics are inseparable in the service process, they are produced and consumed at the same time, they do not require system repair, storage. Service characteristics, measurement tools and service quality control require an original and unique approach.

      Consumer satisfaction with health resort services is a key part of the study. The pricing strategy for wellness services is usually set by management, should attract vacationers, willing to pay the said price. While price defines the specialization of holiday needs, it is also an indicator of service quality, comfort level, and market segment in which the brand is located and competes with other resorts.

      Effective resort revenue management should be based on key information sources of valuable information, consumer behavior of the target group, the results of systematic monitoring of service quality, volume of sales of the sanatorium-resort product. Development of a management strategy for a unified system of quality control of service, pricing, which is a backbone in the formation of a product (health, animation, excursion programs) that meets the needs of vacationers, is being created greater demand and, as a result, an increase in income. This leads to the assertion that revenue management is the process of maximizing profits from the sale of perishable resources, such as spa catering services, through price management, service quality, and service improvement through systematization.

      Thus, only the resort team is able to form a favorable external image that contributes to the effective management of organizational and technological processes at the resort and technologies for promotion in the domestic and foreign markets.

      Sarmanova Elvira

      MEDICAL AND SOCIAL ASPECTS OF THE REPRODUCTIVE HEALTH OF WOMEN OF FERTILE AGE

      (Scientific supervisor: Aidos Tlemissov, PhD

      NCJSC «Semey medical university», Semey, Republic of Kazakhstan)

      Reproductive health – the absence of diseases of the reproductive system or disorders of the reproductive function, with the possibility of carrying out reproductive processes with complete physical, mental and social welfare.

      The reproductive health of family members depends on the level of somatic health of the spouses and their physical development, burdened reproductive history of the spouses (gynecological and urological diseases), the degree of intra-family conflict in relation to childbearing, contraceptive methods and artificial abortions. The risk factors for the formation of the pathology of the reproductive system include:

      – unfavorable heredity;

      – social factors;

      – somatic diseases;

      – acute and chronic stress;

      – congenital and acquired diseases of the genitals;

      – pathology of puberty;

      – acute and chronic infections;

      – irrational nutrition;

      – complications of pregnancy and childbirth.

      Of the social factors that have an adverse effect on the reproductive health of the population (women), the most important are:

      – social tension, instability, maladjustment, poor material and living conditions;

      – lack of moral principles in society, transformation of the reproductive behavior of adolescents;

      – the growth of sexually transmitted diseases;

      – bad habits (alcohol, drug addiction, smoking);

      – pregnancy outside of marriage;

      – high abortion rate.

      Qualitative indicators for assessing a woman’s health status (including reproductive health) include:

      – birth rate, death rate, natural population growth;

      – maternal mortality;

      – frequency of extragenital pathology during pregnancy;

      – the nature of gestational complications (miscarriage, gestosis) and complications of the birth act (bleeding, surgical interventions, purulent-inflammatory diseases);

      – level of coverage of women of childbearing age with modern methods of contraception;

      – number of abortions per 1000 women of childbearing age;

      – frequency of infertility in marriage;

      – perinatal and infant mortality.

      If earlier most of the problems of the reproductive period were associated with miscarriage, now the couple is faced with the task of avoiding unwanted pregnancies, giving birth to desired children, regulating the intervals between pregnancies, controlling the choice of the time of birth depending on age of parents and determine the number of children in the family. The relationship of these parameters characterizes the reproductive behavior of a woman and ensures her reproductive health. Humanity is currently burdened with a burden of hereditary diseases. Some of them are manifested in an explicit form, others – in the form of a so-called hereditary predisposition. СКАЧАТЬ