Название: The Brandgym
Автор: Группа авторов
Издательство: John Wiley & Sons Limited
Жанр: Маркетинг, PR, реклама
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.