The User's Journey. Donna Lichaw

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Название: The User's Journey

Автор: Donna Lichaw

Издательство: Ingram

Жанр: Техническая литература

Серия:

isbn: 9781933820361

isbn: 0

Аннотация:

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.